Learn Simple Strategies to Attract the Right People and Start More Conversations
One of the best things about social media is that people can come to you asking for information about your business.
By consistently sharing valuable content and building genuine relationships, you can attract people who are interested in saving money on healthcare or looking for an opportunity to earn extra income.
Inside this section, you'll learn simple strategies to help you:
Before you start posting, take a few minutes to make sure your profile represents the person you want others to know.
Remember: when someone enjoys one of your posts, they'll often click on your profile before deciding whether to follow you or send you a message. A welcoming profile builds trust before you ever have a conversation.
Choose a recent photo where you're smiling. People connect with faces—not logos.
Choose something clean and positive. It could be your family, nature, a favorite hobby, or an inspirational quote. Keep it simple and welcoming.
Tell people a little about yourself. You don't have to mention AmeriPlan.
Examples:
People connect with people—not job titles.
Consider pinning a post that introduces who you are and what you care about. It doesn't have to be about your business.
Ask yourself: "If someone visited my profile today, would they want to follow me?" Try to create a profile that reflects kindness, positivity, authenticity, and your personality.
People do business with people they know, like, and trust. The more consistently you show up and provide value, the more opportunities you'll create to help others.
Teach people something useful.
Ideas: a healthy recipe, a money-saving tip, a productivity hack, a healthcare fact, something you recently learned.
Goal: Build trust by providing value.
Not everything has to be serious. Share things that make people smile.
Ideas: funny family moments, pet photos, memes, holiday fun, something funny that happened during your day.
Goal: Build relationships.
Encourage others.
Ideas: inspirational quotes, personal growth, goal setting, staying positive, lessons you've learned.
Goal: Be someone who leaves people feeling better after they read your post.
Share your journey.
Ideas: why you started your business, a lesson you've learned, a challenge you overcame, a family memory, something you're grateful for.
Goal: People connect with stories much more than they connect with advertisements.
Don't make every post a sales pitch. Simply share your excitement, your journey, and the people you're helping.
Examples:
End with a simple invitation: "I'd be happy to share more," "Send me a message if you'd like information," "Comment INFO below," or "Have you ever looked into healthcare savings?"
Goal: Start conversations—not sales pitches.
One of the fastest ways to grow your audience is by sharing valuable content in Facebook Groups where your ideal audience already spends time.
Examples: Hiking, Camping, Cooking, Empty Nesters, Single Moms, Small Business Owners, Fishing, Gardening, Local Community Groups, Parenting Groups.
The goal isn't to promote your business. The goal is to become someone people enjoy following.
Think about content like: Recipes, Money-saving tips, Organization hacks, Funny stories, Inspirational posts, Health tips.
When someone shares your post, it appears in front of all of their friends.
Example: Your recipe gets shared by 100 people. If each has 500 friends, your post has the potential to appear in front of 50,000 people. If only 1% decide to follow you, that's 500 new people who have never seen your content before.
Now every time you post, they'll have the opportunity to see your updates—including your AmeriPlan business. That's how audiences grow.
Social media is meant to be social. Don't just post and disappear.
Every day, make it a goal to engage with 20 new people. You can:
One of the easiest ways to start conversations is by asking questions. When people reply, relationships begin to grow.
As you interact with new people, your newsfeed begins showing you new people and new conversations. Those same people will often begin engaging with your content too. More engagement leads to more visibility. More visibility creates more opportunities to help people.
If you want to grow your audience faster, start creating short videos.
Facebook and Instagram often show Reels to people who have never heard of you before. The good news? You don't have to be a professional. You don't even have to talk.
Record yourself:
Even an 8–15 second video is enough. Then add text to the screen explaining your message.
Search YouTube for "How to create a Facebook Reel" or "How to create an Instagram Reel"
Let people see the real you. Stories don't have to be perfect—in fact, the best Stories are often the simplest ones.
Grab your phone and record an 8–15 second video of something you're already doing:
You don't even have to talk. You can simply record the moment and add text to the screen.
Keep it simple and conversational. Examples:
People connect with real life—not perfection.
Always turn on captions. Many people watch Stories with the sound turned off, so captions help make sure your message is still understood.
Teach your audience something valuable—and position yourself as a trusted resource, not a salesperson.
Authority doesn't mean acting like an expert. It means consistently sharing what you're learning and how you're helping others.
The goal is to become a trusted resource, not a salesperson.
If you're not sure what to post... Try this:
Don't worry about being perfect.
Just keep showing up.